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My Multi-faceted approach to student Branding!
GPA 4.0 & above SAT 2250 - 2397 ACT 30-36 H.S. Rank Top 10%
Top-tier schools are receiving applications from students who not only meet impressive academic benchmarks but often exceed them. For many, it’s the norm to have high stats, such as being Valedictorians or Salutatorians (many high schools have multiple), leaders of multiple clubs, varsity athletes, musicians, artists, thespians, or choir all-state members. These students often take 8-10 AP courses, scoring 5’s, complete IB programs, or come from exclusive prep or boarding schools. In addition, many have thousands of hours of community service, experience working in research labs, or have won national science fairs. Others have launched their own start-ups, created mobile apps, or started their own charities.
However, most parents and students live in a high school “bubble” and don’t fully realize that this level of achievement is the standard for students applying to highly competitive, elite colleges.
A college education is one of the largest investments you'll make!
Although higher education is technically non-profit, many colleges operate more like for-profit businesses, so it’s important to approach them with that mindset. These days, a college education can be one of the largest financial investments a family makes—sometimes even more than the first home purchase. That’s why I firmly believe parents should be deeply involved in helping their children navigate this significant investment in their future.
A college education is much like launching a new product or business. You need to understand your target market, evaluate the competition, and figure out how to stand out in the marketplace. It requires a balance of realism and optimism, and a clear understanding of the value your student can bring to the world of higher education.
This is what I call "Branding." I’ve spent the last 25 years applying branding strategies for major companies, and I bring this expertise to help students craft their personal brand. Combining a multi-faceted branding approach with test scores and other key factors, I help make students more appealing to the schools they aspire to. While I enjoy working with students as early as 8th grade, I’ve also helped those applying as late as senior year. The earlier, the better, so we have plenty of time to build their resume and create a compelling application.
I have a strong track record working with all types of students, with a particular focus on gifted students. My experience includes seven years at the University of Tampa in both the Communications and Admissions offices, where I worked closely with admission officers and created collateral similar to what your child will soon encounter. As a parent of a student attending an elite university with external merit scholarships, I understand the process firsthand and offer a candid, multi-layered perspective.
My goal is not only to help parents find the best college match for their students but also to uncover unique ways to finance their education. I work one-on-one with families, conducting thorough research and leaving no stone unturned to ensure the best possible outcome.
Take the next step, look at the services I offer, call for a phone consultation and let's get started!
Call: 303-956-1202
To make matters worse, these schools receive an average of 30,000 to 40,000 applications each year for just 1,700 to 2,100 spots in the freshman class, with an application fee of $75 per student. Admission rates range between 5% and 10%. You can do the math—it's a tough process. And it doesn’t get easier: the students who don’t get into these top-tier schools often end up at the next tier of institutions, and so on. The competition has never been more intense, and it only continues to grow each year. Most alumni from these elite schools who graduated 10 to 15 years ago (or more) will tell you they probably wouldn’t get in today. So let’s level the playing field.
The process is further complicated by the variety of application options—Early Decision, Early Action, Regular Decision, Legacy Students, and Scholarship Athletes. Are we having fun yet? While these pathways may seem like they offer an advantage, they actually help schools determine how many solid students they’ll have in their incoming class and allow them to protect their yield rate. (More on this later.)